As part of AYOM's corporate social responsibility goals, choosing a nominated charity is an important first step each calendar year. This year, our local mental health branch of Mind - Lancashire Mind - is the beneficiary.

AYOM selects Lancashire Mind as 2022 charity

AYOM are pleased to announce our official charity for 2022. Helping thousands around the region through mental health issues, Mind will be our main fundraising focus this year. With initiatives for both workplace and personal matters, we believe Mind will be the perfect choice.

MIND: working towards a Lancashire where...

The selection process

AYOM has a charity committee which meets regularly to discuss fundraising and charity matters. At the start of each year, the committee provides a shortlist from which one charity is selected. The criteria for AYOM's charity is that it is relevant to our core values and ideally provides a local service.

After submitting the shortlist, the senior management selected Lancashire Mind for 2022. With Mind having a local branch, they are a perfect choice for the world coming out of the past 2 years. AYOM's training Manager Marie told us about the process.

"We provided a few options and while no charity is a bad option, I'm very pleased Lancashire Mind was chosen. They work not only on a personal level but with businesses around the region. This was one of the main factors I was happy to see their name selected. We have just revamped our core values, one of which is valuing our people."

"Last year we introduced the Employee Assistance Programme to our employee package. An app that provides expert support for several wellbeing matters. This also includes mental health with access to specialists, programmes and even its own TV channel."

"Choosing Lancashire Mind is a great next step for this as we would love to do our bit with helping our local community. If this also means Mind having a greater presence in our own office, even better. The more people (our team included) that know of what Mind can assist with, the better."

AYOM already has one major fundraising event planned with ample opportunity for more through the year.

What MIND aims to help people achieve

Lancashire Mind: The numbers

A big part of why AYOM has chosen Mind is the immense work they have done for the region. Key successes of 2021 include:

  • 12,000 adults and children helped in 2021.
    This includes through phone calls, emails, social media and in person sessions.
  • 3,500 people signposted to the right support.
    This includes finding appropriate organisations for each person’s needs.
  • 1,016 employees benefitted from Mind's training courses.
    Mind runs several workplace based mental health workshops.
  • 65 people provided with a stable home to help kickstart independent living.
  • 842 children at risk of developing mental health conditions supported.
    Mind helped them understand mental health and develop self-care strategies.
  • 182 students empowered to improve their own wellbeing.
    The students also helped their school and community’s wellbeing by designing local projects. This benefitted a further 1,674 children.

MIND: why we chose them

To stay up to date with AYOM's charity activity through 2022, keep an eye on our social media channels. We are on all major platforms as well as making announcements on our blog section. We look forward to a successful year helping Lancashire Mind carry out essential work across the county.

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